What is SEO

What is Search Engine Optimisation? – White Hat Web Design

What is Search Engine Optimisation? – White Hat Web Design

Search engine optimisation is now more important than ever before. It is also essential for every website owner/ business to understand the meaning of SEO as well as the potential benefits.

What is SEO?

SEO or search engine optimisation is basically a set of rules which should be adhered to in order to better optimise websites so as to increase their search engine rankings in Goggle, Bing etc.

Furthermore, it is a great way to improve the quality of your website by making them faster, easier to navigate and generally more user friendly.  Generally SEO can be viewed as a framework or a guide line with a number of stages and a set of controls.

Why is SEO important?

In today’s extremely competitive market environment SEO is more important than ever. Search engines such as Google and Bing are used by millions of internet users  each day in search of answers and solutions to questions and problems. No matter what your website is for, a blog, e commerce shop brochure site, SEO can help your business develop and grow.

Search engine optimisation is indispensable due to the following reasons.
  • SEO is not only about search engine rankings it is also about improving customer experience and usability of a web site.
  • SEO is a good way to promote yourself on social media. People who easily find your site on Google or Bing are much more likely to tweet or like and thus promote your business using social media.
  • The majority of internet users are more likely to click on a website from the first page of the search results, meaning a higher chance to acquire business.
  • Internet users are more likely to trust websites which are on the first page of Google, which also means a higher chance to acquire business.
  • The biggest benefit of SEO is putting your website in front of the competition making your website rank higher in the search engine results drastically increasing your chance of acquiring business in front of competitors.
SEO for Beginners

SEO may sound complicated so putting it in simple terms Search Engine Optimisation are techniques that improve your website so it will appear higher in the search engine rankings. For example, if you were to search for something on Google, the order in which the results appear are based on very complex algorithms which takes a many number of factors into account to decide which site should be ranked and in which order. Thus by optimising your website you will gain an advantage over non optimised sites and as a consequence will increase traffic to your site.

Types of SEO

There are two types of SEO

  1. On Site SEO: These are the rules which apply to your website making it search engine friendly.
  2. Off site SEO: How to promote your site in order to rank better in search engine results.

On Site SEO

Onsite SEO comprises of many variables, these include making your pages, tags, titles and overall structure optimised for your target key words. In addition, making sure all codes on your site are credible, ensuring your site has no broken links, making sure your site has internal links, make certain your site is mobile friendly and most importantly content is king, the more content your site has the better for you search engine optimisation.

Off-site SEO

Off site SEO is usually known as link building, this is when external websites have a hyperlink which links to your website, the more external links to your site the better. Generally search engines use the number of inbound links as a recognition of trust. The more inbound links the more trust your website will have as long as these links are trusted themselves, links coming from website which may contain viruses or lead to other unsafe sites are known as toxic links, which can inhibit your sites rankings.

What is the difference between SEO and online marketing?

To put it simply SEO is one powerful tool in the tool box of Internet marketing. Internet marketing usually consists of a number of factors such as social media marketing, content strategy, emails etc.

Content is King

Google and other search engines still favour good content, if you hire a company to run your SEO and your site has no or very little good content your chances of succeeding are minimal.

Before concluding this introduction to search engine optimization I must make clear   that SEO cannot help you if you don’t have good content, SEO helps just give your website a boost, but content is still king.


To summaries, SEO is a good way to optimise your site for search engines which will allow them to identify your site and its contents easier which will lead  to your site being ranked higher in the search rankings, which in turn will ultimately lead to your company being more visible to consumers, undoubtedly leading to more business.