Email Marketing

Email Marketing has always been a reliable method to communicate with your existing clients and potential new ones. However, email marketing is becoming harder as business owners are being swamped with unsolicited emails daily and many simply block and never get through are just deleted without opening.

The sheers volume of mailers has caused a Tsunami of unwarranted messages that has weakened the delivery and opening rates with more effective spam filtering software this has greatly reduced the opening and effectiveness as recipients are simply overwhelmed by the hundreds of sales emails daily and resends that are relentless and often duplicated.

Unlike sending unsolicited emails to individuals which is governed and overseen by the [ICO] Sending mail to businesses is not overly regulated by the ICO [Information Commissioners Office] the ICO oversee email and SMS broadcasts to individuals whereas Business recipients receiving spam email are therefore business owners can still complain and lodge a complaint against persistent offenders but will usually direct their complaint to the sender.

You should always include an unsubscribe link software that enables recipients to remove their email from your mailing list and you should respect their wishes.

The problem with unsubscribing can mean the sender now knows you exist and will put you on another list as a ‘live one’ so it can be a double edged sword so the best thing is to just ignore them or mark the incoming mail as ‘Junk’ by right clicking your mouse on the mail to reveal options.

There are rules about the sending of emailers as detailed by the ICO https://ico.org.uk/for-organisations/marketing/ before you embark on sending emails as a marketing campaign you should check out the rules beforehand as falling foul of them could mean dire consequences, potential heavy fines for repeat offenders and ISP [Internet Service Provider] suspending your service for extended abuse.

You should always ensure you are sending mail to ‘opted in’ data or at least ‘soft opted in’ data see the difference at the ICO link above.

Email marketing services such as Constant Contact and Mail Chimp will always check when you upload data batches to determine how you acquired the names and if they are not satisfied you will be prevented from sending mail or using the data or your account closed.

There are many different types of web marketing and its important to check to see what methods will work more effectively to get your message to your audience.

SPAM mail is the curse of the internet with reports confirming spam mail sent in excess of a staggering 150 billion messages DAILY as of July 2015 and increasing. The estimated number of emails sent daily is approximately 295 billion. Spam filters are becoming more robust and blocking thousands of emails per user that would otherwise be delivered to your inbox. You can also set up additional spam filtering on your mail browser, the problem with increasing your defences can mean legitimate senders emails are blocked which requires ‘white listing’ them to ensure they get through in future.

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