Web Marketing

Web Marketing has changed

Before we had Social Media, You Tube or review sites, you only had a few options to engage with your target audience.

Organic Search Results – PPC Adwords – Banner advertising – Email Mailers. You paid Google for adwords paid advertising or you engaged an SEO [Search Engine Optimisation] company to ‘push’ your site up the organic ranking search results with the goal to be on the first page results.

Google has changed to make certain practices engaged by SEO companies to be ineffective and in some cases positively damaging to the health of your website. The time when you could guarantee first page ranking organically are long gone. Certain SEO practices could easily damage your websites ranking and possibly see your site penalised at best or at worst de-listed.

• Has your website ranking dropped recently?

• Traffic figures reduced?

• Used a SEO company in the past or still paying one?

• Disappeared from the top 50?

SEO was once based upon a stream of fresh content and links on third party sites. Times have changed as Google has changed their algorithm to identify artificial link building practices created to boost keyword density. Dodgey practices by SEO companies and webmasters who sought to manipulate the search results.

Old practices are dead to ‘trick’ Google’s indexing and to falsify a sites importance. Google wants to see transparency and genuine link reputation, not poor quality back links that have little relevancy to your business and merely there to try to boost your sites link popularity score.

Multi-Channel Marketing – What is it, What Has Changed?

Smartphones & Tablets – Internet Access on the move. The meteoric growth in the use of Social Media and Smartphones / Tablets using touch screen technology has changed the way people access the web with over 70% of web searches made via a portable device.

Applications
App development and ease of use for touch screen technology has empowered consumers to use mobile devices to short cut and cut out search engines altogether and go straight to the product provider.

Trust & Review Sites
Because consumers do not trust what you say on your website as your naturally going to say you’re the best at what you do, consumers seek third party published testimonials and reviews by actual customers on review sites as well as on social media in third party review sites such as:

• Trust Pilot

• Review Center

• Trusted Review

• Trip Advisor

The construction sector has seen rating review sites such as:

• Check a Trader

• My Builder

• Rated People

If you want to an online reputation then it would be expected you have a presence on such sites.

To get advice on your multi-channel marketing campaign call White Hat on 0208 300 6531 or email info@whdesign.co.uk