Email Marketing has always been a reliable method to communicate with your existing clients and potential new ones. However, email marketing is proving to be harder to achieve good results with the sheer volume of emails sent has caused a Tsunami of mail that has weakened the delivery rates and effectiveness as recipients are simply overwhelmed by the hundreds of sales emails daily and resends that can be relentless.
Sending mail to businesses as unsolicited B2B is not governed by the ICO [Information Commissioners Office] the ICO oversee email and SMS broadcasts to individuals whereas Business recipients receiving spam email are therefore not so easy to complain about and your only option is to unsubscribe if the sender has the decency to include an unsubscribe link. The problem with unsubscribing can mean the sender now knows you exist and will put you on another list as a ‘live one’.
There are strict rules about the sending of emailers as detailed by the ICO https://ico.org.uk/for-organisations/marketing/ before you embark on sending emails as a marketing campaign you should check out the rules beforehand as falling foul of them could mean dire consequences, potential heavy fines for repeat offenders and ISP [Internet Service Provider] suspending your service.
You should always ensure you are sending mail to ‘opted in’ data or at least ‘soft opted in’ data see the difference at the ICO link above.
Email marketing services such as Constant Contact and Mail Chimp will check when you upload data batches to determine how you acquired the names and if not satisfied you will be prevented from sending mail or using the data.
SPAM mail is the curse of the internet with reports confirming spam mail sent in excess of a staggering 100 billion messages DAILY as of July 2015 and increasing. Spam filters are becoming more robust and blocking hundreds of emails that would otherwise be delivered to your inbox. You can also set up additional spam filtering on your mail browser, the problem with increasing your defences can mean legitimate senders emails are blocked which requires ‘white listing’ them to ensure they get through in future.