Google to Penalise Non-Responsive Mobile Designs

Is your Website Mobile Friendly?

Google has announced that from April 21 2015, mobile-friendliness will be incorporated into its search engine algorithms.  The change, which will affect all mobile searches in any language on a worldwide basis, is expected to have a major impact on the search engine results.

Google’s latest change has arisen as a result of the increasing number of users (over 50%) who access the internet by means of mobile devices such as phones, netbooks and tablets.  Google has recognised the changing way in which the internet is accessed and wishes to support users by ensuring that they can obtain good quality search results quickly regardless of whether the search is on an app or web-based.

What Changes is Google making to the Search Engine Algorithms?

There is nothing more frustrating than deciding to check out a new brand or to make an online purchase only to find that either the website won’t display correctly on the mobile site or,  worse still, it times out when trying to make a purchase or sign up to a subscription.  Needless to say, when this happens, potential users are unlikely to return.

To improve the user experience Google is making two major changes to the way in which search results are indexed.  Here is out it will change:

1. Apps will indexed to ensure that signed-in users receive more relevant informatio

2. An increasing number of mobile-friendly websites will appear in the search results.

If you would like to know how your website ranking could be affected, why not take the Mobile-Friendly Test  and check out the mobile friendliness of your site?

Alternatively use the Mobile Usability Report to obtain a full list of any mobile usability issues with your website.

Optimizing your Brand Reach

Regardless of this latest development in the Google search engine rankings, not having a mobile friendly site can alienate potential users.  With approximately half of the world’s population (3.63 billion out of a total population of 7.26 billion) accessing the internet via a mobile device can your business really afford to alienate such a large potential market?

Promote your Business by being Mobile Friendly

Apart from loss of income from abandoned sales, a poorly displayed mobile site can also result in negative branding.  After all, having a website which does not display correctly is unlikely to create a great impression of your business or fill potential users with confidence.  This is a big hurdle to overcome if you want to do business with them in the future.

Don’t be caught out on April 21.  Make sure your website is mobile-friendly and maximise your business potential by achieving that all important great first impression.

Google will like you too – and that’s always a bonus!